2016 The Brad - Amato Vino
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2016 The Brad


The essential red blend of Margaret River. There’s nothing better than some rich dark chocolate, dense blackcurrant with a touch of stylish French oak. Add a splash of plummy Merlot to flesh it out and Cabernet Merlot is hard to beat.


You can’t keep a good man down, or so it seems…

After 14 years of delivering excellent value super-quality Margaret River’s favourite vino, we said farewell to Brad this year. No, not the winemaker, but the label! Or more specifically the dude on the label who we have loved for so long and who has been very good to us.

One thing we didn’t expect was the great outpouring of grief and sadness that came with the announcement that the latest vintage of Cab Merlot and SBS by Brad were to be the last. There was outcry and disbelief.


Under this (very nice) pressure we succumbed. We’ve resurrected the people’s favourite wine style – Cabernet Merlot – under our Amato Vino label, but now to be known as ‘The Brad’. Check the label in the pic. Yes, it’s not the Brad you knew before, but the new Brad is still the same ultra-good juice that you know so well.

Brad lives… yay!

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